The SL Story offers image and styling services to individuals, and fashion industry experts, seeking to elevate their image. We were approached to develop the visual identity through research and strategy.

The SL Story is infused with the rich tapestry of Moroccan culture. Inspired by our client's heritage, this endeavor weaves a contemporary twist into traditional Moroccan design elements. The fusion of vibrant geometric patterns and a carefully selected color palette forms the backbone of our bold and recognisable graphic elements. The harmonious interplay of complementary colors evokes a sense of vibrancy and allure.